Audit
Review indexing, technical health, content, competitors and current search visibility.
SEO & Search Visibility
Build search visibility around what customers are actually looking for.
Aurum & Co combines technical SEO, content architecture and conversion thinking to improve how search engines understand a business and how potential customers experience it.
Designed around the business
SEO works best when technology, content and commercial intent are aligned.
We focus on crawlability, page structure, search intent, useful content, internal linking, performance and measurement rather than isolated keyword insertion. The goal is qualified discovery, not rankings that never become business.
Capabilities
What this service can include.
The scope is shaped around the operating problem and desired outcome rather than a fixed package.
01
Technical SEO
Indexing, crawlability, canonicalisation, sitemaps, structured data and technical search foundations.
02
On-page optimisation
Page titles, descriptions, headings, internal links and content structure aligned to real search intent.
03
Content architecture
Service pages, topic clusters and editorial plans that build authority around commercially relevant subjects.
04
Local search
Location and service-area signals designed for organisations serving defined South African markets.
05
Performance and UX
Core performance, mobile usability and conversion improvements that support both discovery and action.
06
Search measurement
Search Console and analytics reporting focused on queries, landing pages and qualified conversions.
Delivery approach
Build the search foundation before chasing volume.
Prioritise
Map high-intent services, topics and technical fixes to commercial value.
Implement
Improve pages, architecture, structured data, internal linking and content.
Measure
Track impressions, clicks, rankings and qualified conversions, then iterate.
Next step
Want to know what is limiting your search visibility?
Start with an SEO audit focused on the pages and services that matter commercially, then implement the highest-value fixes first.
Discuss the requirement →